Sunday, November 3, 2013

MUSIC MEETS RUNWAY 2013 UNVEILS ICONIC DESIGNERS

MEET THE DESIGNERS
§ MAI ATAFO
The fashion world was formally introduced to the ever so-classy Mr,
Atafo in 2007, with the launch of his clothing line, Mai Atafo
Inspired (MAI). Fast-forward six years later and this "fashion artist"
has undeniably succeeded in making a name for himself and his brand in
the African fashion industry.
In 2010, Mai Atafo Introduced "Weddings by Mai" a line tailored
specifically to create every element of clothing for the perfect dream
wedding.His made-to measure high end clothing line for women and
specially crafted suit for men; MAI creates lavishly designed dresses
and clean cut suits.
Favoured immensely by a growing list of celebrity clientele, Mai Atafo
has gone forward to cut across fashion borders and reached out to a
more accessible client base.
With many accolades under his belt, Mai Atafo has truly evolved into a
recognized fashion Icon with his signature tailoring and glamour meets
outlandish designs. Mai Atafo continues to create and most importantly
inspire through his lifestyle brand.

§ OKUNOREN TWINS
Kehinde and TaiwoOkunoren have been in the business of designing
sophisticated African and European styled suits for over a decade. The
duo launched their first line of suits at the very young age of 19 and
have continued to rise steadily to prominence ever since. Their most
recent accomplishments include the showcasing of their latest designs
at the 2012 Arise Fashion Week, an event that was flooded with the
who's who of the African fashion and entertainment industry.
G.O.O.D. Music's latest addition, D Banj, was also seen sporting a
custom made suit by the twins during his sold-out 2013 DKM Concert.
Over the years, DJ Caise, Naeto C and Don Jazzy are a few of other
celebrity clients the twins have dressed up for red carpet events (and
in Naeto C's case, his very own wedding).

§ ITUEN BASI
In 2009, this remarkable woman was named Africa's most innovative
designer after showcasing one of her collections at that year's ARISE
Fashion Week. In recent years, her designs have also graced the cover
of Elle South Africa in 2012 and the runways of Dubai during the 2013
Dubai Fashion Experience. High levels of creativity, passion for all
things African and formal training from the prestigious London College
of Fashion have made feats like these inevitable for Ituen as she
continues to stand out as one of Nigeria's best. Collections like
Independence and Ankara & Beads have certainly displayed this
designer's love for colorful African print, a look that has captivated
the many followers of African fashion.

§ JEWEL BY LISA
Jewel by Lisa is a multi-faceted global womenswear and accessories
collection. Designer Lisa Folawiyo perfected the art of wearing Ankara
(local West African fabric) through the use of ornate embellishment.
Jewel by Lisa has been featured in several publications such as The
New York Times, Drapers, Vogue.co.uk, Style.com, BBC.co.uk, MTV.co.uk,
Vogue.it, Dazeddigital.com, ModaOperandi.com, Lucky, Women's Wear
Daily, Harpersbazaar.co.uk, The Financial Times Online (How To Spend
It), Glamour Magazine (South Africa), Essence, Arise, Ebony, Marie
Claire (Italia, Russia, & South Africa). The brand has also been well
received and worn by the likes of Actresses, Lucy Liu, Thandie Newton;
and Singer, Solange Knowles.
Lisa Folawiyo is the creative genius behind power fashion house, Jewel
by Lisa. As an innovator, she was able to take the simple process of
ankara design to a whole new level with her expertly handcrafted
embellishments. This has led to the total transformation of African
fashion as we know it as well as its promotion of global recognition.
Her pieces have been seen on different catwalks around the world: New
York (during NYFW SS10 and SS11), Johannesburg, Paris, South Africa
and Lagos.
Jewel by Lisa has collaborated with global brands such as Blackberry
and L'Oreal, to create limited edition Blackberry Phone cases and
Lipstick & Nailpolish covers, respectively.

§ LANRE DASILVA AJAYI
The woman behind LDA, the label with a reputation for delivering
fabulous couture and prét-a-porter productions. These have been made
from a combination of different prints, patterns and traditional
fabrics, creating outstanding collections that have wowed the fashion
world consistently. Lanre has attended several fashion week events in
her decade-long career: South Africa Fashion Week, Mercedes Benz
Fashion Week Spring 2012, Arise Fashion Week, London Fashion Week 2012
and many more. Her fashion house is said to produce an average of
eight collectiions every year, giving fashionistas at home and abroad
something to appreciate every single moment.

§ DEOLA SAGOE
This fashion visionary/ haute couture designer first showed up on the
fashion scene in 1998, introducing the world to her beautiful and
colorful designs. Using African fabrics, hand-woven materials, and
contemporizing almost-lost traditional African techniques, Deola's
designs present a unique vision and attitude for the modern woman.
Several high- fashion events have been attended ever since, with
outstanding collections like Ori Oke flooding the glamorous runways of
South Africa Fashion Week, Mercedes Benz Fashion Week, New York
Fashion Week, Arise Fashion Week in Lagos and many more. This has
helped in building her worldwide fan-base consisting of many famous
faces like Anika Noni Rose and media moguls Oprah Winfrey and Will
Smith.
Sagoe, who will be making her film debut as the legendary female
activist, FunmilayoRansome-Kuti in the movie "October 1", is a fashion
visionary with a unique approach to her craft that has endeared her to
fans and followers all over the world.

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